Nom du client
Villa Maria College
Nom du projet
Logo, slogan, website, videos, radio spots, planning and media buys
With a marked resistance to change on behalf of former students, we needed to reconcile the school’s rich heritage with educational innovations such as the introduction of new teaching technologies. Other local private schools advertise mainly in traditional mass media such as out-of-home and daily newspapers.
We completely repositioned the school’s brand with a new brand image and new communication tools, in conjunction with a reallocation of advertising dollars to digital media in order to minimize media waste and get a more accurate picture of campaign results.
Looking to build on a successful first year, we worked closely with Villa Maria College to promote its yearly open house, improve the school’s communication tools and oversee its ad campaigns. This multi-year partnership has allowed Camden to adapt advertising to the school’s evolving needs and carry out more focused media buys.