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Awareness campaign, TV spot, content marketing
The Ordre des denturologistes du Québec (ODQ - the Quebec denturists' association) renewed its partnership with Camden for a fourth consecutive year with a brand-new campaign highlighting the fundamental benefit of visiting a denturist.
Set to Quebec crooner Michel Louvain's "Un certain sourire," the one-take ad tells the story of a couple brought together by a song, a tender moment… and a smile.
The campaign, which included TV, social media, and content marketing components, was launched on Ici Radio-Canada at the outset of 2019, and broadcast on several major TV networks over the following months.