Nom du client
Nom du projet
Branding, OOH campaign, online ads, content marketing, POS
In 2018, Lozeau – Quebec’s iconic retail destination for photography, video and drone gear – tasked Camden with a complete brand overhaul, including ad campaign planning and creation.
The agency developed an attention-grabbing new brand platform based on the retailer’s timeless logo. Combined with concise copy and a highly focused deployment strategy, the new image showcased the advertiser’s unique identity in a series of holiday season marketing offensives (Black Friday, Boxing Day).
Out-of-home advertising, large-format wildposting and a digital campaign were supported by a robust social media strategy and POS window displays. A content marketing component launched on La Presse+ and Urbania.