Nom du client
Essilor

Nom du projet
B2B communication tools and POS

  • As an international presence in the eyecare industry, Essilor was looking to lend a Canadian voice to launch its extended line of lenses for digital screen use in that market.

    Camden came at the problem from a brand awareness standpoint, clearly defining Essilor’s identity and Eyezen+ product line before putting it forward with festive colours and clever copy.