Nom du client
Nom du projet
TV ads, POS, Web banners
Voisin (Sobeys) tasked Camden with an integrated campaign featuring Voisin’s ready-to-eat products and house brands (Brûlerie Mont-Royal, Ma Zone Bonbons, Xtraslush, etc.).
We implemented a brand-new signature, “On en a toujours besoin”, as well as a cross-platform campaign including TV, radio, POS, the Web and social networks.
The 60- and 15-second TV ads featured everyday situations set to original music composed just for the campaign.