Nom du client
The Lighthouse, Children and Families
Nom du projet
Funding campaign, TV ad
In 2016, Camden launched a public awareness campaign for The Lighthouse Children and Families, which included a new TV ad broadcast in 2017 in most of Quebec's French-language media.
Developed and produced internally, the ad put a new twist on fundraising campaigns. Camden told the true story of children assisted by the organization through cartoons, highlighting its essential role in the well-being of children with degenerative diseases. This was the first time children from the Lighthouse had been filmed.