Pivotal thinking

Don’t be surprised if we ask questions. We might raise objections – we might even say no.

We call it pivotal thinking: the self-imposed duty to set the deliverables list aside and dig deeper before saying yes (scratching the surface just isn’t our style).

Pivotal thinking is taking things apart and putting them back together. Filtering each project through lens after lens – holding each process up to the light. It’s a steady, steadfast commitment to awareness, understanding and expertise.

  • Creation

    The best campaigns are based on a singular idea fueled by simplicity that engages and respects the target audience's intelligence. From naming new brands or products, to writing taglines and slogans, to the creation of a TV, print, online or radio ad, we create so you can shine.

  • Branding

    We develop brands from A to Z. Analysis, research, diagnosis, and market positioning are the starting point for naming, logo creation, design direction, and tone of voice.

  • Media

    Camden provides strategic planning tailored to meet your business goals. We start with an in-depth analysis, then our media specialists execute the strategy by working closely with mass and niche media to build creative campaigns that deliver. Our turnkey services include negotiation, media buying, campaign optimization and measurement.

  • Graphic design

    We craft the visuals that put brands in the spotlight by developing identities and graphic platforms, websites, and more. Our special recipe for effective design? Fewer elements, more impact.

  • Digital solutions

    Our in-house production team optimizes your digital footprint by providing online advertising and website creation, as well as search engine optimization (SEO). We are also Google AdWords certified.

  • Social media

    We develop content and posting schedules that attract attention, arouse curiosity, provoke discussion, inform, and drive transactions. Social networks enable you to talk directly to your target audience. Do it right and they’ll spread the word for you.

  • Film production

    Unusually for a boutique agency, we produce TV ads and Web videos in-house. Scriptwriting, casting, directing, producing, postproduction, distribution: everything happens under one roof. And fewer middle-men means that every dollar shows up on the screen.

  • HR marketing

    Employers need to communicate engagingly and clearly with in-house staff to promote retention and with potential recruits to attract top talent. We develop your employer brand to boost employee loyalty and make your company a coveted place to work.

Every client   could use a little TLC

Companies and organizations come to us looking for help in communicating a message, establishing a brand or promoting an offer. But their stated objectives might not be what they really need. At Camden, we lay a solid foundation for a successful strategy that all client stakeholders can sign off on, and we do it by applying a methodology that we call T(talk) L(learn) C(challenge).

1. Talk

We open up an honest dialogue and listen attentively. (Because we’re humble enough to know that we don’t know everything.)

2. Learn

We need to understand our clients’ business reality, their marketing contexts, and the results they expect to achieve.

3. Challenge

We bring our expertise to the table by asking the right (and often tough) questions. The outcome? New insights on which to build our strategic and creative pathway to success.